Because you're worth it...pet!

Whenever there is drama, Cheryl Cole is never far behind. This was the case when rumours surfaced that L'Oreal were considering dropping the Geordie beauty after her extravagant tattoo. The rumours came about after Cheryl had ditched L'Oreal's hair colour campaign for their new natural skin care range, but many noticed the pop stars tattoo was anything but natural. It was this contrast in what she was representing to what she had done that sparked the question, Would Cheryl Cole lose her £500,000 per year endorsement with the brand.

However, do NOT fear Cheryl or her fans, L'Oreal have squashed these rumours stating that are not getting rid of Cheryl. In all honesty ditching the popular Geordie would be a huge mistake for the brand. It was reported that when Chezza dyed her hair that infamous red, mahogany hair dye sales increased a whopping 114%, similarly when Miss Cole swapped her long brunette locks for a dark-blonde long-bob, blonde hair dye sales increased a further 50%. This shows the publics fascination with how Cheryl looks and how people will imitate the songstresses style. surely this is something L'Oreal do not want to lose.



As I have previously voiced, I love Cheryl's tattoo and let be real... What Cheryl has tattooed on her backside has nothing to do with a facial skin care endorsement, looking good pet!